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Salon-only specialists · UK-wide · Based in Exeter

We Build Websites That Keep Your Chairs Full

Smart booking, automated reminders, and rebooking systems built specifically for hair salons and beauty studios. No generic agency template — just the system your salon actually needs to stop losing money to no-shows and gaps between visits.

No contracts. Cancel anytime. Your salon live in under a week.

The four things quietly costing you money

You’re great at the work. The digital side is leaking revenue every week.

No-shows costing thousands

A typical empty chair costs a salon £40–£80. Two or three no-shows a week is £6,000–£12,000 a year quietly walking out the door.

Phone-only booking losing clients

Half of your would-be bookings happen after 7pm when nobody's at the desk. If they can't book online in 30 seconds, they pick the salon down the road.

No rebooking system — clients drift away

Without an automated nudge, a 6-week colour client drifts to 10. Then 14. Then they're gone. The gap between visits quietly halves your annual revenue per client.

No reviews strategy — competitors outranking you

Google ranks the salon with 47 five-star reviews above the one with 12. Without a system to ask happy clients, your page sits stuck while others climb.

What we build

The complete system, not just a brochure site

Seven things that work together. Each one matters; together they replace four separate tools and stop the leaks at every stage of the client journey.

Smart online booking

Service → stylist → time slot in three taps on a phone. Mobile-first, fast, and matched to your real availability — not a generic widget.

Automated reminders (48h + 2h)

A 48-hour email and a 2-hour SMS hit every client without you lifting a finger. No-shows drop by 50–70% the week you switch it on.

Intelligent rebooking

We set the right interval for every service. "Your colour is due in ~6 weeks — book now?" fires automatically. Clients come back on cadence.

No-show tracking & deposits

Repeat offenders are flagged. Optionally require a deposit for their next booking — or stop taking them altogether. Your call, our enforcement.

Google review automation

Every happy client gets a one-tap review request after their visit. Your Google rating quietly climbs while you cut hair.

Loyalty programme

Visit-based tiers reward your best clients — without a paper card they'll lose. Keeps them coming back to you, not trying the new place.

Full admin dashboard

Stylist schedules, no-show rates, rebooking stats, revenue per chair, review numbers. Everything in one view, updated live.

Want the full feature list? See every automation we build for your salon →

How it works

Three steps. One week. Then it just runs.

Book a call

We learn about your salon — your services, your stylists, the pain points eating your week. 15 minutes. No pressure.

We build everything

Your site, your booking system, your reminders, your rebooking automations — all in one to five days. You review a private staging link.

You run your salon

We handle the digital. Bookings flow in, reminders fire, clients rebook automatically. You focus on the chairs and the work.

Want the longer version with the FAQ? See the full onboarding process →

Results

The numbers our system is built to move

50–70%

Fewer no-shows once reminders are live

4 wks

Average forward booking depth

5★

Google reviews on autopilot

See the full stats and what they look like on a real salon’s books on the Results page →

Client results

What salon owners say

Real quotes from the salons we’ve built systems for. Every review on this page is publicly verifiable on Google.

No-shows dropped from six a week to two within the first month. The 48-hour email + 2-hour SMS combo just works — clients turn up.

Emma HartleyHair Salon Owner · ExeterHartley Hair Co.

The rebooking nudge is the bit that surprised me. Colour clients used to drift to 10-week gaps — now they're back on 6 weeks like clockwork.

Lara WhitfieldBeauty Salon Owner · TopshamStudio Whitfield

I switched from Fresha and I'm keeping an extra £600 a month in commission. Same number of bookings, more of it actually mine.

Daniel RoweBarbershop Owner · CreditonRowe Barbers

Read all 12 reviews on Google →

Pricing

Three tiers. No setup fees hidden in the small print.

Every tier includes hosting, ongoing maintenance, and direct access to us — not a ticket queue. Pick the level that matches where your salon is today; upgrade any time.

Get Started

Sole traders and new businesses

£297/month

£497 one-off setup fee

6-month minimum

  • 5-page templated website + hosting, SSL, CDN
  • 9 core automations included
  • Speed-to-lead auto-response (under 60 seconds)
  • Instant multi-channel lead alerts (email + SMS)
  • Online booking widget with calendar sync
  • Spam & bot filtering on all forms
  • Uptime monitoring, nightly backups & security scans
  • Google Analytics + monthly performance email
Most Popular

Grow Your Business

Established local businesses ready to scale

£597/month

£997 one-off setup fee

6-month minimum

  • Everything in Get Started, plus:
  • Up to 10-page custom website + blog & local SEO
  • £100/month of Google & Meta ad spend included
  • 23 additional marketing automations
  • Lead qualification, scoring & round-robin routing
  • Drip nurture, abandonment recovery & re-engagement
  • Pre/post-appointment reminders + recurring service nudges
  • Auto Google review requests with funnel splitter
  • Loyalty programme, newsletter & SMS broadcasts
  • Live lead pipeline dashboard
  • Bi-weekly check-ins + quarterly strategy review

Full Digital Partner

Growing multi-service businesses

£997/month

£1997 one-off setup fee

6-month minimum

  • Everything in Grow, plus:
  • Fully bespoke website + Stripe ordering / e-commerce
  • £250/month of Google & Meta ad spend included
  • 30 additional advanced automations
  • 24/7 AI chatbot, AI inbox triage & call summarisation
  • Voice agent for after-hours phone calls
  • End-to-end process automation (orders, invoicing, rota)
  • Custom API integrations (EPOS, accounting, delivery, CRM)
  • Cross-channel ad management with auto-pause rules
  • Weekly check-ins + dedicated account manager
  • Priority support & next-business-day response

FAQ

Questions salon owners actually ask

Still have questions? Get in touch →

Ready to Fill Every Chair?

No contracts. Cancel anytime. We’ll build your salon’s site in under a week.

Or read what existing clients say on the reviews page.